Marketing Insights Analyst, REMOTE or Hybrid Remote in Lansing, MI

Employer Industry: Marketing and Business Development
Why Consider This Job Opportunity...
? Opportunity for career advancement and growth within the organization
? Competitive pay up to $117,800
? Comprehensive benefits package including health insurance and retirement plans
? Remote work flexibility within the U.S.
? Chance to work with a collaborative and innovative team
? Access to cutting-edge marketing technology and tools
What To Expect (Job Responsibilities)
? Conduct market research to support go-to-market strategies and business development initiatives
? Analyze data from various sources to assess marketing campaign effectiveness
? Develop and implement SEO/SEM strategies
? Analyze customer behavior and preferences to improve marketing strategies
? Ensure data accuracy and integrity through data quality processes
What Is Required (Qualifications)
? Bachelor's degree in marketing, business, statistics, or related field
? 5 years of experience in digital marketing, marketing analysis, or business intelligence
? Proficiency in data analysis tools such as Excel and Google Analytics
? Strong analytical and problem-solving skills
? Excellent communication skills to present data-driven insights to stakeholders
How To Stand Out (Preferred Qualifications)
? Master's degree in marketing or related field
? Google GA4 Certification or Certified Analytics Professional (CAP)
? Familiarity with CRM systems and marketing automation platforms
? Passion for marketing and industry trends
? Knowledge of statistical analysis and data visualization techniques
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