Director, Experiential Marketing 2 Locations

Location(s):
United States of America

City/Cities:
Remote

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
November 1, 2024

Shift:

Job Description Summary:

At The Coca-Cola Company, we dont just refresh the world; we create unforgettable experiences and cultivate brand love that bubbles over. Working here is about being part of something larger ? joining a global beverage leader and seizing the opportunity to make an impact across the globe. Our North America Operating Unit (NAOU) Marketing Teams craft the narratives of a diverse portfolio of beloved brands, connecting deeply with local consumers and making waves globally. Come share our story!

What You Will Do for Us:

As our Director of Experiential Marketing, you will be the catalyst for creating exhilarating consumer experiences that extend across NAOU. You?ll orchestrate a team of passionate external agency associates, channeling their creativity to build brand love and loyalty.
? Lead and Inspire... Direct all facets of our experiential marketing initiatives and fostering cross-functional collaboration that energizes our North American bottlers.
? Drive Experiences: Guide external agencies to deliver high-impact consumer interactions that amplify brand awareness and spark trial and loyalty.
? Expert Liaison: Act as the go-to expert for brand teams, facilitating seamless in-market execution through collaboration with both field marketing teams and external agencies.
? Marquee Programs: Align experiential tour capabilities with marquee brand programs, ensuring each activation is impactful and cohesive.
? Engagement: Work closely with agency teams and internal associates to bring vibrant consumer experiences to life.

Qualifications & Requirements: ? Experience: 10-12 years in the consumer goods/beverages industry?with a sparkling track record of success. ? Strategic Vision: Proven planning abilities in both strategic and tactical contexts, coupled with financial management expertise. ? Collaboration: Skilled at synthesizing needs of multiple stakeholders, building partnerships, and establishing trust and credibility across all levels. ? Leadership: Demonstrated ability to lead, coach, and develop a team of individual contributors. ? Agency Experience: Extensive experience with experiential and sampling agencies. ? NAOU Knowledge: Strong engagement with NAOU Bottling System and Partners. ? Brand Strategy: Deep understanding of brand marketing strategy. ? Communication: Exceptional clarity in concise communication. ? Education: Bachelor?s Degree required; Master?s Degree preferred.

What We Can Do for You:
? Iconic & Innovative Brands: Refresh your career with our portfolio of over 250 world-renowned products, where innovation is a constant ingredient.
? Expansive & Diverse Customers: Engage with a diverse range of customers every day.
? Critical Experiences: Collaborate within a global network and cross-functional partners to redefine how we refresh the world and make a difference.

Skills:

Pay Range:
$153,000 - $175,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what?s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ? curious, empowered, inclusive and agile ? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws

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